Going negative is positive when brainstorming

Most people have heard of brainstorming. But to do it effectively, you need more direction than just “come up with a bunch of ideas.” 

Mike and Mark discuss the rules you need for effective brainstorming. And they explain the brainstorming hack that exploits the natural wiring in our brains: Introducing negative brainstorming. 

Questions? Comments? Ideas for future episodes … or interview subjects? Email Mike and Mark