Opportunities in American dissatisfaction

Is there an opportunity for employers in this interesting study from Gallup? Americans are more dissatisfied this year than since the annual survey began in January 2001.

Conservatives are more dissatisfied with the government–and with corporations. Liberals are more dissatisfied with organized religion.

But satisfaction has dropped, period.

Is there an opportunity here?

Research shows that workers who are more engaged call in sick less, produce more and stay longer. We may be dissatisfied as a nation … but what if we really believed in our employer’s “why?” How could you rally individuals of all stripes to a corporate cause–something they all had a role in?

Even companies that exist to make money bring value to the world. Otherwise, customers wouldn’t give them their valuable money. Have you defined for your team that value they corporately bring?