This may be blocked unless you can access LinkedIn, but a golf pro and driving range owner published this insightful article about how he figured out to get women playing and enjoying golf.
It’s worth a read if you are an industry trying to include new customer bases (i.e., new revenue streams).
(Have you checked your toilets lately?)
It’s a great read about seeing your workplace through the eyes of brand-new customers. Human-centered design isn’t just a current trend … it can be lots of fun, too.