If Simon Sinek’s Golden Circle is a bit too abstract for you, this might help.
It’s from Carmine Gallo, author of “The Storyteller’s Secret,” in Inc. magazine: “Steve Jobs Was the World’s Greatest Salesman Because He Answered The 1 Question on Everyone’s Mind.”
We are all selling something. How might Gallo’s question help you with your customers? Your coworkers? Your family?