Your employees and customers want to “BeReal”

I’ve discussed how the punk ethos grew out of a “thirst for reality” (in the words of Television’s Richard Hell). That punk concept illuminates a path to employee engagement.

In a related vein, I’ve discussed how a company’s content creation must be “authentic.”

If you need more proof that your marketing must reflect that, see BeReal. I believe the link goes to the first news story about this latest social media app. And it’s a college paper.

Take note. How do you market to employees and customers who want to “be real?”