Automotive News posted this 5-minute video about Audi Milwaukee’s successful efforts on TikTok. Millions of views, two actual sales and a longterm customer base.
While I refuse to join TikTok because I don’t want President Xi to know where I am at all times, I’m posting the video here for two reasons:
- It’s a great example of the content creation recently discussed on this blog. (Car guys, who would have thought a PDI could be marketing?)
- Notice how leadership at the top levels of the company encouraged experimentation and allowing the team to play. It obviously worked.