EVs: coming sooner than you think?

This article has been making the rounds with my automotive colleagues. Do you buy it? I am very interested in your comments below. (I would like to know how eliminating cheaper coal electricity and government subsidies would affect the projections.)

Do customers trust machines over people?

The article’s title ought to give us pause: “People put more faith in computers than other humans.” I know of a pilot project where automotive service departments set up kiosks for customers to use as an alternative to talking to a professional service advisor. The kiosk outsold the humans. Perhaps people trusted that professionals programmed the kiosk to know exactly …

Steve Stauning on cost-cutting during lean inventories

This is a post just for my car dealership friends: Automotive retail Internet legend Steve Stauning has advice for what to cut and what not to cut as we go through a period of lean inventories. That’s pretty operational for this blog, but one thing to highlight: Because we know the chip shortage will be resolved at some point and …

Automotive disruption is (finally) here?

Another for my automotive friends: The data and historical examples are sobering in colleague Dr. Dan Edgar’s predictions of disruption for automotive retail. For example, BEVs have a life cycle of 500,000 to 1 million miles. Hmm. Great organizations test their own assumptions. What here challenges your team’s current thinking? What do you want to do with it?

Has Google changed everything for marketing?

I’m posting this in the hopes that I hear from my many clients and colleagues in the automotive sector. How big a deal will this be? Apple has gone to market emphasizing its protection of users’ privacy. Meanwhile, Google faces regulatory pressure and public criticism because it tracks and sells user data. Perhaps all that pressure has had an impact. …

A sector that thrived in 2020

If there was one word I became sick of in 2020, it was “unprecedented.” It was a good way to hedge bets: Things can be unprecedentedly good or unprecedentedly bad. So I appreciated this article from automotive vendor Roadster sidestepping “unprecedented,” “good” and “bad,” going straight for the obvious: “crazy.” But dust is starting to settle in Crazy Town. The …