Good news and some mixed news about EV customers

Some good news for my car dealership clients from the latest global survey of consumers about purchasing electric vehicles. There are lessons here for all of us. From McKinsey & Company: Despite enthusiasm for digital, traditional approaches remain popular. Forty-four percent of consumers say that they value a personal connection, and 40 percent say that they appreciate the opportunity for …

An early adopter’s experiences with multiple electric vehicles

Auto industry legend Tim Jackson returns to discuss his many electric vehicles. The former president and CEO of the Colorado Automobile Dealers Association, Jackson is a member of the Colorado Automotive Hall of Fame and organizer of the Clear the Air Foundation. His upcoming book covers the auto industry’s past, present and future. Are EVs the future? Tune in to …

For car dealerships: FTC Revised Safeguards

This post is for the sake of my many automotive clients. You have heard through NADA or your state association that the FTC’s new Safeguards rules go into effect early December. I don’t know if you are ready, but here are two thoughts. This is one more opportunity to “chunk it down.” You could work on a big issue like …

Empathy in retail

“I’ll show you wiggle room.” Jalopnik invited readers to send in their worst car dealership experiences. Quite an entertaining read. It will definitely make you think of “the Sales Badger.” Buried in the middle of Jalopnik’s list is a story shared by an employee of a dealership. Here’s the introduction: I’m lucky enough to actually sell cars at a dealership …