You must adapt! Where should you focus?

I majored in public relations. Many of that discipline’s skills transfer to my current work coaching and consulting. For instance, the humble SWOT analysis: brainstorming an organization’s Strengths, Weaknesses, Opportunities and Threats. In our age, often the external part of that analysis (Opportunities and Threats) has revealed what we are all up against: globalization, rapidly changing markets, industry disruptions, etc. …