Podcast 86: Lessons from the Lockpicking Lawyer: messages to your tribe

An anonymous attorney who picks locks on YouTube has a valuable lesson for anybody trying to attract employees or customers who really “get you.”  Three lessons, to be exact.  (Note to audience: Mark managed to make it through this entire episode without once mentioning Mitchell and Webb’s classic Padlockigami. But watch and enjoy.) We would love your questions and comments …

Labor shortages: Your (and Macy’s) huge opportunity?

Marxists probably laugh gleefully at this Washington Post headline: “Macy’s offers corporate workers a ‘valuable opportunity’: In-store shifts.” My friends on the left have been talking about this a lot: Of course there is a worker shortage, because finally employees can refuse jobs that don’t pay a decent wage. Greedy capitalists aren’t in charge any more. Don’t even try to …

What about employee touch points?

Earlier this week, my bad fortune with an airline allowed me to discuss all the touch points your customers go through in forming an opinion about your brand and the company that brand represents. But it’s worth considering that your employees go through something similar. And, of course, how they feel about their employer will have much influence over what …

Horn Sections Make Rock Better: Big Chief

I promise this is my last Dr. John-related post (for a while). Professor Longhair was an early influence on Dr. John. He covered this song on his Gumbo album. But this version is just great. I understand that the songwriter (also the whistler) had to convince the good Professor to include the horn section. The song is a nod to …