It doesn’t take a genius–but we have one anyway! And he’s here to help you understand your organization’s messaging, the next generation of workers and artificial intelligence. Introducing Mike and Mark’s friend and colleague, Baylor University lecturer Matthew Brammer. After marketing communication and PR roles (including a long stint with the National Hot Rod Association), Matthew began helping clients …
Vinyl vindication
I’ve been talking about vinyl records as a cultural indicator for a long time now. The fact that they sell despite digital music’s obvious advantages tells us a lot about the fact that all is not lost: Young people want to slow down. Young people want something well-made. Young people want a return to authenticity. I am now officially vindicated …
What is the difference between a business person and an influencer?
You or your loved ones may still be complaining about Generation Y, the Millennials. I know this because I hear the complaints from a Baby Boomer or early Gen X-er at just about every business I work with: “Gen Y needs constant feedback!” “They are too idealistic.” “They want experiences over money!” When Baby Boomers complain about this, I ask …
Millennial customers explain Millennial employees
Crazy kids and their yeah-yeah music … Our most recent podcast discusses Millennials as both customers and employees. We’ve talked about inter-generational conflict before: A while back, I had a post explaining how Millennials are not lazy (see: Nashville) and do want help (see: my friend Andy Buck). I added another Nashville post since then: a young artist–the exact opposite …
Podcast 98: “Millennials Don’t Know and Don’t Care” … and Other Half-Truths
A listener’s 20-something kid opens the eyes of Mike and Mark to what businesses are up against: Do your younger customers know and care? How about your employees? Listen in to start the discussion in your workplace–because it’s only going to get worse. … We would love your questions and comments (and book ideas!) for future episodes: Email Mike and …
Chick-fil-A on recruitment
Here’s a flyer found in my bag of Chick-fil-A. How does this compare to your recruitment efforts? Out: income potential (unless you count a graphic of bills) In: growth (career, personal, educational) Also in: lifestyle (Sundays, insurance, work environment) Lifestyle trumps pay. We can debate why that is true for the workforce. But it’s harder to debate the results: Chick-fil-A …
Hanging out at airports with Gen Z
I’m not quite sure what to make of this Vice article about “Airport Culture.” The short version: Generation Z in London have been taking the bus to the airport and using it as a hangout. It’s cheap. It’s safe. And you can people-watch or even connect with strangers–many of whom are in the middle of major life events. It is …
Millennials? Get ready to work with Gen Z.
Here’s a helpful infographic with some insights into Gen Z lives. How will we manage and work with Z employees? Serve Z customers?