Content creation: What do your customers want?

Why I haven’t retired to the Bahamas yet Years ago, an influential and well-connected man in the automotive industry approached me: Would I become the first sales rep for a new company? The company sold dealerships a service to ensure that, when a customer searched for, say a Ford Explorer, the pages for individual Explorers in the dealership’s inventory would …

Horn Sections Make Rock Better: Respect (live)

I featured Otis Redding’s cover of “Day Tripper” here earlier. It was from an album I own of live recordings from London and Paris. On that album he sings Aretha’s anthem as well, so fast that you fear it’s going to come off the rails. This version, with video, is a little more tame.

Millennial customers explain Millennial employees

Crazy kids and their yeah-yeah music … Our most recent podcast discusses Millennials as both customers and employees. We’ve talked about inter-generational conflict before: A while back, I had a post explaining how Millennials are not lazy (see: Nashville) and do want help (see: my friend Andy Buck). I added another Nashville post since then: a young artist–the exact opposite …

Podcast 98: “Millennials Don’t Know and Don’t Care” … and Other Half-Truths

A listener’s 20-something kid opens the eyes of Mike and Mark to what businesses are up against:  Do your younger customers know and care? How about your employees? Listen in to start the discussion in your workplace–because it’s only going to get worse. … We would love your questions and comments (and book ideas!) for future episodes: Email Mike and …

True CX: Employee Engagement … in what?

Want more profit? Engage your employees. But engage them in what? Let’s start with the basics. I studied it in grad school, Ford Motor Company used it in its pioneering Consumer Experience Movement and I’ve used it with clients: the Service-Profit Chain. First published in the early 1990s, the Service-Profit Chain describes how the real predictor of a company’s above-average …